• Ethan Law Invited to Attend Lanxiong sports Future Day forum


    In November,2017, Lanxiong sports Future Day forum were held at Inno Club, Shanghai. Many e-sports experts were invited to the event including CEO of Future Arena, Ethan Law.

    During the first round table discussion, Ethan Law(CEO of Future arena), Cao Di(Vice-president of Banana gaming& Media), Li Yimeng (Lagardere Sports China business development senior manager) and Yang Tianjun (General Manager of Kuanghui) discussed on topic of <How to narrow the gap between brand and young people by e-sports>.

    At first,Ethan Law talked about the main business of Future arena:football and fashion industry. He said that the e-sports is developing rapidly, and the relationship of these three industries will definitely embrace changes. More crossover chances will emerge. There is no doubt these crossover marketing will have a huge impact.


    When being asked about the characters of e-sports fans, Ethan Law gave his opinion. In his view, the development of e-sports on mobile devices allow more people to play the game by taking advantages of small patches of time to relieve their pressure. This group of people has a strong consuming capability to make the future of e-sport more promising.

    The forum included two sharing sessions and three round table discussions which attracted a lot of e-sports related startups, investment institutions, brand advertisers and marketing agencies.

  • Future Arena Boosts Schalke 04 China tour 2017


    In July,2017,Schalke 04 club came to China for their second consecutive summer tour. As the official digital operation partner of Schalke 04 in China, Future arena has built a bridge between the club and their fans.

    During this summer’s, China  tour, The Royal Blue has played two friendlies against two top European clubs during the trip. They faced Turkish champions Besiktas on 19th of July and Inter Milan on 21st of July. Meanwhile, the players attend a series of autograph sessions, meet & greets and plenty other PR activities, all embracing the tour motto “Ni hao China”. The continuous China tours showed that China is one of the most important markets in Schalke 04 FC's long-term internationalization strategy.

    It is well known that Schalke 04 club started helping China with its development in football youth training in 2015. As part of the state visit in Berlin, Germany chancellor Angela Merkel , the Chinese president Xi Jinping and the delegation discussed four selected Bundesliga projects in China, of which the Royal Blues' diverse activities were included. During this summer tour,Gerald Asamoah and Olaf Thon, as well as other members of the delegation visited the Schalke football schools in Kunshan.

    Being the first football club whom has purchased a League of Legends eSports team and earned a spot in LCS,FC Schalke 04 has become the first Bundesliga club who enters the eSports field. Last year,Future Arena partnered with CIG to set up an eSports match during the Schalke 04 China tour. In this year,Schalke 04 eSports team had been invited to participate in a 2017 Soccerin E-sports Challenge.

    By updating content on social media and organizing fans events offline for the China tour of Schalke 04,Chinese fans could have a better chance to meet their favorite team face to face. As the official digital partner of Schalke 04, Future Arena was responsible for the synchronizations of all contents on multiple channels. Combine content formats such as videos, live streaming and online campaigns also attract a lot of fans who could not join.

    Nowadays,more European clubs targeting Chinese market. There is no doubt that Schalke 04 2017 China tour was successful and rewarding. In the meantime,the sustaining fans operation online played an important role during Schalke 04’s China Tour.. In the future,Future Arena would continue to close the gap between fans and clubs.

  • Linking fans and clubs, Future Arena achieves a trilateral agreement with Baidu and Bundesliga


    At Feb 28, Future Arena, Baidu and Bundesliga signed a trilateral agreement of partnership in Beijing.

    Future Arena, Baidu and Bundesliga signed a trilateral agreement of partnership in Beijing

    Before the singing ceremony, guests from Future arena and Bundesliga visited Baidu Artificial Intelligence (AI) exhibition hall. In particular, guests showed much interests in the automatic speech recognition system. Meanwhile, the ceremony was ready to begin.

    Guests from Future arena and Bundesliga visited Baidu AI exhibition hall

    The ceremony was well prepared

    The ceremony officially began with an excellent speech from Mr. Zeng Hua, the manager of Baidu key account department. Baidu will gather Bundesliga fans through Baidu Post Bar and provide them with consistent contents such as exclusive videos, pictures and news. Along with a variety of Bundesliga merchandise in return to fans as incentives. On the other hand, by applying the latest Baidu AI technology, fans can be offered services such as customized match notification. Also, Baidu can utilize AR marketing competition to help Bundesliga create a better fans atmosphere in China.

    Manager of Baidu key account department, Mr. Zeng was giving a speech

    After that, the CEO of Future arena Mr. Lau shared his experiences and ideas about “fans economy”. Mr. Lau pointed out that although there is a huge amount of fan base in Chinese market, it’s potential of market value is not deeply exploited by many companies. Future Arena has been focusing on building the digital platform that bridges between Asia and global sports resources. In this partnership, Future Arena will also contribute to provide original Bundesliga content and videos to fans. By a series of continuous interactive campaigns with Baidu to build a good eco-environment of fans. This agreement meant a lot to Future Arena, which marked a successful step for the future.

    The founder & CEO of Future Arena, Mr. Lau was giving a speech

    Managing Director of DFL Sports Enterprises GmbH, Mr. Jörg Daubitzer gave a speech as well. He expressed a great prospect of this agreement.

    Mr. Jörg Daubitzer was giving a speech

    The appearance of famous football player Shao Jiayi turned up the heat of the event. Jiayi also joined a football game with Baidu football captain on the stage. Afterwards, he was invited to a live streaming to talk with Baidu fans, answer questions from fans and have a prize-giving quiz to fans.

    Famous football player Shao Jiayi interacted with fans

    Together with the cutting-edge technology from Baidu, great IP value from Bundesliga and fan-economy operation from Future Arena, this trilateral agreement is expected to drive the new era of fans ecosystem.

  • Ethan Law Invited to Attend the 2017 Chinese Sports Industry Carnival


    The opening ceremony of 2017 Chinese Sports Industry Carnival hosted by Lanxiong Sports was grandly held in 1933 Old Millfun, Shanghai in January 11. The founder and CEO of Future Arena, Ethan Law was invited to attend the carnival, and participated in the "Sports × Shanghai Entrepreneurship" theme forum.

    The founder and CEO of Future Arena, Ethan Law in the forum of "Sports × Shanghai Entrepreneurship"

    Jian×iang Huang, the former CCTV commentator was the host of carnival. The founder and CEO of Lan×iong Sports, Mu Han, the first guest speaker delivered the speech of "People on the Way", sharing the concepts of Chinese sports industry’s si× cognitions and five emotions.


    The co-founder of Raine Group, Deborah Mei delivered the speech of "Chinese Sports Industry — Path to Glory" to talk about the challenges and prospects of Chinese sports industry.


    The other five theme forums of "Sports × Internet", "Sports × Lifestyle", "Sports × Capital Cross-border Flow", "Sports × International Competitions" and "Sports × Shanghai Entrepreneurship" were successively held. “C” level e×ecutives of Chinese sports industry e×changed ideas on different topics.


    In the forum of "Sports × Shanghai Entrepreneurship", The founder and CEO of Future Arena, Ethan Law; the chairman of Will’s, Wenwei Wang; the founder of Rucker Park, Fuqi Dai; the CEO of LEOAO, Wei Dai and the founder of UPBO×, Liang Zhou held the discussions in terms of “Requirements”, “Business And Profitable Models” and “Shanghai Business Environment”.


    Based on the in-depth cooperation with Baidu Post Bar, scale operation of the fan economy and interpretation for the profitable model of partner Wyscout, Ethan Law analyzed the developing status of Future Arena. When talking about the entrepreneurial environment in Shanghai, Mr. Law gave the full affirmation because of high quality living environment, strong inclusiveness and the "happy" gene.

    Guest speakers in the forum of "Sports × Shanghai Entrepreneurship"

    At the last awards dinner, Lan×iong Sports announced the three awards of "2016 Best Sports Industry Innovation Award", "2016 Most Valuable New OTC Market Sports Company" and "2016 Most Influential Business Decision Award" owned by 20 companies.

  • franz. 2017 is recruiting NOW


    franz. is the very first international student competition in sports, where you, undergraduate and graduate students, have direct access to the world’s preeminent sports institutions. We want you, top students from leading schools around the world, to bring fresh ideas that will be taken up by CAMP BECKENBAUER and its partners. Your ideas will shape the future of sports. Join us and grasp this opportunity to discuss your ideas with top decision-makers in sports!


    “All the franz. attendees and organizers were so welcoming and supportive. Our team was blown away by the professionalism, insight, and opportunity that came from this event!”

    “It was truly a life-changing experience to take part in franz. and be able to meet such influential sports stars and professionals. This is one of the best student competitions out there!”

    In this year’s franz. competition, we ask you to develop innovative ideas on ‘how to win the Chinese consumer for your favorite sport’. All you need to do is form a team of up to four people, attach your CVs and include your innovative idea as a short PowerPoint presentation.


    What You Get



    Participate in franz. and your team will have the opportunity to travel to Germany and present your idea at the franz. finals in Spring 2017.



    At franz. you will have the opportunity to work with academic experts, sports business leaders, and fellow students from around the world.



    The three teams with the most promising concept will receive the chance to present their idea at next., an idea incubator founded by CAMP BECKENBAUER.



    The winning team will be invited to travel to the CAMP BECKENBAUER Global Summit to present their idea in front of top decision-makers in sports.


    Applications close 20 November 2016!

    APPLY NOW www.franzIDEAS.com

  • Future Arena Undertakes #SchalkeInChina 2016


    Being the first soccer club who purchased a League of Legends LCS team, FC Schalke 04 became the first Bundesliga club who enters the eSports field. FC Schalke 04 recently announced its plan of forming an official FIFA Online eSports team. FC Schalke 04 invited world championship Joshua Begehr to take up the post of captain and lead the Schalke FIFA team to participate different international competitions in the future.


    Future Arena holds exclusive resources of European football clubs, and it believes the operating model that combines traditional sports and eSports is very promising.


    In July 6, 2016, Future Arena partnered with CIG to set up an eSports match during the Schalke 04 China fan meeting in Guangzhou, inviting the fans and players to sit down and compete with each other. It became the biggest hit of the entire fan meeting, and it attracted plenty of football fans and eSports players through online live show.

    Schalke 04 players Johannes Geis and Max Meyer were warmly welcomed by the fans as they showed up in the meeting. These player are big fans of eSports, and they look really professional while they playing FIFA Online 3 with the fans. The cheer sounds from fans filled the entire hall.

    This crossover collaboration of eSports and football made more football fans interested in the online football game. This game not only can bring the excitement of eSports to the gamers, but also show them the real charm of traditional football.

    CIG recently launched a public benefit campaign “No violence and no cheaters”, aiming at building a healthier eSports environment. To support this campaign, each Schalke player gestured a “G” in front of the fans.

    Finally, with the great expectation of fans, Schalke 04 players signed their names on T-shirts and gave these gifts to the fans. This fan meeting became a great memory of everyone.


    Combining Future Arena’s resources, CIG’s platform and other brands from the traditional industries, this collaboration of internet, content and traditional brands formed a new model to raise the awareness. Future Arena believes there will be more interesting ways of publicity through similar projects.

    Chinese eSports industry is booming in recent years. China has more than 100 million eSports players and more than 400 million people had participated in eSports. The total revenue of Chinese eSports industry had achieved 12 billion. The mobile eSports occupied 1/3 of the market and 23.2% of the entire mobile game market in the Q1. As a new branch of sport, eSports is experiencing a creative revolution. Meanwhile, the new cooperating model of eSports+traditional sports will bring the digital sports to a new level, and the coming business value and publicity cannot be calculated easily.


    2016 is doomed to be the Year of eSports. FC Schalke, together with Future Arena, had become the strategic partners of CIG. As the eSports pioneer in the football world, Schalke will create more win-win situations in the future, bringing a brand new eSports world to the fans.

  • Future Arena partnered with AdMaster to present Digital Transformation of the Chinese Sports Industr


    At the second day of World Soccer Congress, the founder of Future Arena, Mr. Ethan Law gives a speech about Digital Transformation of the Chinese Sports Industry.


    Ethan pointed out that Chinese sports digitization just getting start, however, it is getting rapidly development nowadays, especially in football area. Fans economy and professional training system are all about digitization and datamtion.

    Besides, Future Arena partnered with the leading marketing data technology company, AdMaster, to advance Chinese sports industry digitization together. Ethan said that getting partnered with AdMaster is aimed to be a lighthouse for Chinese sports industry digitization. By combing the advantages from both sides in sports resources and data technology, Future Arena and AdMaster are trying to provide more reliable information and guidance for the future partners.


    In the speech, Ethan showed the Baidu Post bar is a very important social platform in China. It gathers with many KOLs, even celebrities or sports stars in China market. Netizens communicate with others who has the same interest through Post Bar platform. It is worth mentioning that those sports star fans not only interest in the star, they also cares a lot for other related news and information. It helps greatly for the future industry development.

  • 2016 World Soccer Congress Lands in Shanghai, Future Arena wons Outstanding Sports Digital Strategy Company Award


    James Huang and Pedro Proenca

    World Soccer Congress (WSC) is officially opened today. Future Arena successfully won the “Outstanding Sports Digital Strategy Company Award” on the first day of this event. Mr. Pedro Proenca, the president of Liga Portugal presented the honor for Future Arena.

    After the award ceremony, Mr. James Huang expressed his appreciation for the recognition by WSC as the representative of Future Arena. Meanwhile, he also showed appreciate for the strongly support from Future Arena’s strategic partner --- AdMaster. At the end of his talk, James noticed that the founder of Future Arena, Mr. Ethan Law, would give a speech the following day about “Connecting with your fans through big data”.

  • Future Arena will attend 2016 World Soccer Congress in early June


    During the coming June 1 and 3, the executives of the world’s top clubs, Real Madrid, Manchester United, Bayern Munich, Arsenal, Manchester City, Liverpool, AC Milan, Atletico Madrid, will gather in Shanghai. NIEC GROUP and DongBa SPORT will jointly hold The World Soccer Congress in Shanghai, which is the only business conference of soccer industry in Asia.


    The World Soccer Congress will also invite officials from the FIFA, UEFA, AFC and the Chinese Football Association. Meanwhile, the executives of the Spanish league, the FA, the German Football Association, the Italian Football Federation, Football Federation of France, the European Football League Coaches Association, American Major League Soccer, Australian Football Association, the Japan Football Association, the Korea Football Association, Football Association of Thailand, Malaysia football Association Premier League and Indian Football Association Premier League will also attend.


    One name is particularly noticeable on the list that is filled with these famous associations and clubs - Future Arena, Camp Beckenbauer’s official partner in Asia, will also attend this event. On the second day of the event, the founder of the Future Arena, Ethan Law, will participate in the speech.

  • The 1st China “Sports Data Academy” established by Future Arena and AdMaster


    Future Arena founder Ethan Law and AdMaster Vice-president Wilson Chen

    Future Arena cooperates with AdMaster to set up the first “Sports Data Academy” for Chinese market, aiming to develop digital process of sports races through online and offline multi-patterns. Facing the sport industry developing situation in Asia, especially in China,“Sports Data Academy” will integrate and practice multisource online database, build reliable comprehensive evaluation system for sport industry.

    “Sports Data Academy” could assess business value in sport industry through competitions, sport clubs/teams and stars. And also, being a bridge to connect sport competition to brands and sport fans based on database. Besides integrated application for online big-data, building partnership with universities and holding sports salon & workshop could also help to get in-depth knowledge and produce business value of sport industry. Sport has to adapt to the changing world. Future Arena will promote and open up a new world of Chinese sports to embrace the change with AdMaster.


    It is widely agreed that digital technologies will continue to have a profound impact on the future of sports and society. Future Arena will continue cooperate with AdMaster to help brands maximizing benefits, and upgrading the global status for China sports.

  • Future Arena joint next. 2016 to discuss “The Future of Chinese Sports”


    Based on the YOUNG LEADER IN SPORTS (YLS) summit, next. believes only starting constructive dialogues between today’s decision makers and next-generation leadership can make the changes sustainable. As an idea incubator, next. opens the door of CAMP BECKENBAUER to those young opinion leaders who represent the sports industry, as well as their thoughts and views. next. also prepared the topics for the coming CAMP BECKENBAUER Global Summit.

    next. is the future sports lab of CAMP BECKENBAUER, as well as a part of CAMP BECKENBAUER’s annual views exchanging event, which usually holds in spring.

    Agenda of next.
    The agenda is centered on CAMP BECKENBAUER’s guiding theme. The focus of 2016 will be: “The Future of Chinese Sports”. CAMP BECKENBAUER’s team will work with representatives from sports, business, media and academia to offer suggestions and develop topics for the global summit through the interactive discussion and seminar. In addition, the winner of franz. will be awarded at next.